edit

Gale Advertising Thesaurus

The Gale Advertising Thesaurus is a subset of the master Gale Business Thesaurus in the narrower domain of advertising. This includes terms related to corporate and political advertising, radio and television advertising, direct mail advertising, billboard advertising, product placement, and advertising agencies. All thesaural relationships (BT/NT, RT, USE/UF) are included, and some terms have scope notes. The thesaurus contains 92 preferred terms/concepts (2019) and is continually updated.

Titles	Gale Advertising Thesaurus
KOS Type	Thesaurus
Subject	Technology (6) Advertising & public relations (659) http://eurovoc.europa.eu/2862
Languages	en
URI	http://bartoc.org/en/node/18821
Homepage	https://www.gale.com/license/partners/taxonomies-and-vocabularies

Access	license required
Format	CSV Spreadsheet (Excel, ODS...) Spreadsheet (Excel, ODS...)
Publisher	Cengage Learning
Address	27500 Drake Farmington Hills MI 48331 United States

Size	92 preferred terms/concepts (2019-02)
Languages	en

URI	http://bartoc.org/en/node/18821

created 2019-02-08T16:39:00Z
modified 2019-04-23T15:50:00Z