Gale Public Relations Thesaurus

English Abstract: 

The Gale Public Relations Thesaurus is a subset of the master Gale Business Thesaurus in the narrower domain of public relations agencies. It includes terms in marketing communications, press relations, customer relations, investor relations, consumer education advertising, public service advertising, advocacy advertising, social cause advertising, corporate image, publicity, propaganda, and corporate social responsibility. All thesaural relationships (BT/NT, RT, USE/UF) are included, and some terms have scope notes. The thesaurus contains 47 preferred terms/concepts (2019) and is continually updated.

English Title: 
Gale Public Relations Thesaurus
Size: 
47 preferred terms/concepts (2019-02)
Author: 
Gale, A Cengage Company
Access: 
Format: 
KOS Types Vocabulary: 
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Address: 
27500 Drake, Farmington Hills, MI, 48331, United States