Gale Advertising Thesaurus

English Abstract: 

The Gale Advertising Thesaurus is a subset of the master Gale Business Thesaurus in the narrower domain of advertising. This includes terms related to corporate and political advertising, radio and television advertising, direct mail advertising, billboard advertising, product placement, and advertising agencies. All thesaural relationships (BT/NT, RT, USE/UF) are included, and some terms have scope notes. The thesaurus contains 92 preferred terms/concepts (2019) and is continually updated.

English Title: 
Gale Advertising Thesaurus
Size: 
92 preferred terms/concepts (2019-02)
Author: 
Gale, A Cengage Company
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Address: 
27500 Drake, Farmington Hills, MI, 48331, United States