Children's Books Marketing Classifications

English Abstract: 

"These codes are for marketing purposes only. They do not replace the BIC Subject Categories. Data collection agencies like BML and Nielsen BookScan can use these new codes to provide a breakdown of the different categories of children's books sales through the retail trade, to enable you to measure how different parts of your list are doing relative to each other and the size of your market share."

English Title: 
Children's Books Marketing Classifications
Author: 
Book Industry Communication (BIC)
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Address: 
62 Goldsworth Road, Woking, Surrey, GU21 6LQ, United Kingdom